For this project, I worked with Vanity Fur founder Billie Bradbury to come up with a flexible logo that would work in a variety of branding scenarios. The logo had to work as an independent image, but also the illustrative elements were to be used as decals on the company's transport. I came up with a dynamic brand identity that would allow different iterations of the logo concept, while still keeping a uniform visual identity.

Vanity Fur's dynamic logo has several iterations for flexible usage.

Vanity fur: full logo

Vanity Fur: logo use

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