I started volunteering with Oxford Mutual Aid shortly after their founding at the start of the Coronavirus pandemic. The organisation had very basic branding guidelines in place, but needed them expanded and rolled out across a range of print and digital media.
Several key factors were critical for the branding rollout. Because OMA works with large numbers of vulnerable people, all branding had to be accessible as possible. Designs were created to include visual aids for those with low literacy or English as a second language, and text was to be consistently clear and bold for those with reading disorders or visual impairment.
In addition, since OMA is almost entirely run by volunteers, the branded templates created needed to be usable in a range of platforms, so that the brand could be kept consistent by volunteers, including those without design backgrounds and/or without professional design software.
Oxford mutual aid branding pack
elderly care infographic